Pastry Display Counter: A Comprehensive Buyer’s Guide

Immerse in the world of pastry display counters with our comprehensive guide, exploring sizes, temperatures, and prices. Whether baking éclairs or croissants, discover how the right display counter can uplift your pastry business. Intrigued? Get ready to sweeten your sales strategy with our latest post.

Pastry display counter showing cakes and pastries
Pastry display counter showing cakes and pastries

A pastry display counter is a vital piece of equipment in any bakery, café, or deli where pastries are sold. This display counter not only showcases your delicious items but also maintains their freshness. Let’s dive deeper into these essential devices.

What is a Pastry Display Counter?

A pastry display counter, primarily a specialized type of food display case, optimizes the visual appeal of your pastries, cakes, and other baked goods. Moreover, they create a controlled environment to maintain optimal freshness and humidity levels, ensuring each pastry tastes as good as it looks.

Advantages of a Pastry Display Counter

Investing in the right pastry display counter offers several benefits:

  • Presentation: Showcases your pastries in an attractive and appetizing way, enhancing customer appeal.
  • Preserves Freshness: Provides temperature and humidity control to keep pastries fresh for longer periods.
  • Encourages Impulse Buying: An appealing display can stimulate customers to make additional unplanned purchases.
  • Efficient Space Management: Ideal for displaying a variety of items compactly, maximizing selling space.

Choosing the Perfect Pastry Display Counter

The perfect pastry display counter for your establishment depends on your specific needs and constraints. Here are some factors to consider:

  • Size: Choose a pastry display counter that fits well in your available space and can comfortably hold your range of products.
  • Temperature and Humidity Control: For optimal preservation, choose a model that provides precise control over temperature and humidity levels.
  • Material: Opt for tough, easy-to-clean materials like stainless steel and glass.
  • Design: Select a design that enhances your interior aesthetics. A well-lit, modern display can boost the overall appeal.
  • Price: Balance between purchasing a quality display counter and staying within budget.

With a massive variety in the market, finding the perfect pastry display counter can seem daunting. However, considering your specific needs and the factors above can help narrow down the selection process, leading to the ideal pastry display counter for your establishment.

Pastry Display Counter: Sizing, Temperatures, and Prices


Pastry display counters come in a range of sizes to fit different spaces and display requirements:

  • Small: These measure approximately 60 cm (width) x 60 cm (depth) x 130 cm (height). They are excellent for smaller establishments or businesses with less space, such as coffee shops or small bakeries.
  • Medium: Medium-sized counters are usually around 120 cm (width) x 70 cm (depth) x 135 cm (height), making them more suitable for mid-sized bakeries or cafes.
  • Large: Large counters measuring roughly 200 cm (width) x 80 cm (depth) x 140 cm (height) are best for large bakeries or cafes that have a wide variety of pastries to display.

Operating Temperatures:

Operating temperatures can vary for different types of pastries, but most display counters operate within these ranges:

  • Temperature for Pastries and Breads: These types of products usually require a display temperature of 15°C to 18°C.
  • Temperature for Chilled Pastries: Chilled pastries like cream-filled éclairs or custard tarts demand lower temperatures, between 4°C and 7°C.

Price Ranges:

  • Entry-level: These counters usually cost between €500 to €1,000. They are typically smaller in size, with fewer features.
  • Mid-range: Mid-range counters are priced around €1,000 to €3,000, offering more features such as adjustable temperature and humidity controls.
  • High-end: High-end, professional-grade models can range from €3,000 up to €10,000 or more. They usually have advanced features like superior temperature and humidity control, elegant design, ample space, and LED lighting.

Please remember, it’s not just the cost of purchase; also consider the long-term running costs, maintenance, and potential repair costs.

Choose Wisely

Whether you run a cozy café or full-scale bakery, a well-chosen pastry display counter is an investment that can enhance visual appeal, maintain freshness, and ultimately, increase sales. Choose wisely and watch your pastry sales soar.